Den kinesiska basketspelaren Jeremy Lin från NBA-laget New York Knicks blir Volvo Personvagnars märkesambassadör. Under de närmaste två åren ska Jeremy Lin delta i biltillverkarens marknadsföring, framför allt i Kina och USA.
– Man kanske inte ser det omedelbara sambandet mellan mig och Volvo. Men vi strävar båda efter att bli bättre och smartare på det vi gör och att göra det på vårt eget sätt, säger 23-årige Lin om kontraktet, som är värt en hemlig summa pengar.
– Jeremy Lin är en stolthet för hela den kinesiska befolkning och vi är glada att få arbeta med honom, säger Freeman Chen, chef för Volvo Personvagnar i Kina.
Med Lin i laget hoppas Volvo rida på basketstjärnas popularitet. Biltillverkaren har som mål att dubbla fjolårets försäljning till 800 000 sålda bilar år 2020.
Klicka på videofönstret ovan för att se presskonferensen från New York när Jeremy Lin presenteras som Volvos ambassadör.
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